Customer stories / Noma Ceramics
Home & lifestyle
Noma Ceramics turned a quiet Instagram into a steady source of product discovery in eight weeks.
Noma Ceramics
|
8 weeks with Creovus
+1,146
New local followers in 8 weeks
3.4×
Increase in average post reach
86
Product enquiries from Instagram
Industry
Home & lifestyle
Timeline
8 weeks
Team
Dedicated growth partner + content designer
Services
Social Media Management
The challenge
Noma made beautiful small-batch ceramics, but its Instagram did not communicate why the pieces were worth seeking out. Posts appeared irregularly, product shots had no shared visual language, and captions rarely gave people a reason to save, share, or start a conversation. The founder was busy making and packing orders; content kept becoming the thing to do “when there was time.”
Why they chose our approach
Noma did not want a generic content calendar or an agency that posted without context. They needed a partner who could learn the tactile, considered feel of the brand, bring consistency to the feed, and keep the founder in control. Our approval-first workflow made that simple: we handled the planning and production; they made the final call before anything went live.
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What we did
We built a living Brand Kit around Noma’s warm, handmade visual world, then established four repeatable content themes: new pieces, making-process moments, styling ideas, and the stories behind each collection. We created a monthly bank of posts and short-form video, wrote captions in the founder’s natural voice, and scheduled everything only after approval. Each month, we used the strongest saves, shares, and enquiries to refine the next batch.
The results
In eight weeks, Noma added 1,146 relevant followers and lifted average post reach by 3.4×. More importantly, Instagram began doing a useful job for the business: 86 product enquiries came directly from the channel, with customers arriving already familiar with the collection and its price point.
Beyond the numbers
The feed finally felt like the same brand customers met at a market stall or in a parcel. The founder no longer had to choose between making the work and showing it properly. With a clear approval rhythm and a content partner who knew the details, social became dependable rather than draining.
Creovus learned what makes our work distinctive and translated it into content that genuinely felt like Noma. I no longer had to choose between making the ceramics and showing them properly online. Within eight weeks, our reach grew significantly, we gained more than 1,100 relevant followers, and Instagram became a dependable source of real product enquiries.
— Noma Ceramics
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