Customer stories / Northline Interiors
Interior design
Northline Interiors replaced a dated portfolio with a website built to turn design interest into qualified enquiries.
Northline Interiors
|
10 business days with Creovus
2.8×
Increase in qualified enquiry rate
54%
More time spent on project pages
10 days
From approved direction to launch
Industry
Interior design
Timeline
10 business days
Team
Web strategist + designer/developer
Services
Creovus Web
The challenge
Northline’s work was strong, but its old website made prospective clients work too hard to understand it. The portfolio was difficult to browse on mobile, project information was thin, and the enquiry form attracted vague messages that rarely turned into a useful first conversation. The business needed a clearer online home before a new season of project work began.
Why they chose our approach
Northline did not need a complicated platform or a drawn-out development project. It needed a focused marketing site with a clear story, well-structured work, and one obvious next step for the right clients. Our productised web process kept the scope tight, the timeline clear, and feedback simple at each approval stage.
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What we did
We reorganised the site around the questions potential clients actually asked: what Northline does, what its work looks like, how a project begins, and whether it is the right fit. We designed a responsive five-page site with richer case-study layouts, an enquiry form that qualified project type and budget, and a straightforward CMS structure for future portfolio updates. We also handled the launch checklist, analytics setup, and a short handover so the team could make small updates confidently.
The results
Within the first six weeks after launch, Northline’s qualified enquiry rate increased 2.8× and visitors spent 54% longer on project pages. The new site went from approved direction to live in 10 business days, giving the team a credible, conversion-focused home before its seasonal campaign began.
Beyond the numbers
The website became a calmer sales tool. Instead of repeatedly explaining the basics by email, the team could send prospective clients to a place that represented the work properly and filtered enquiries with more context. It also gave Northline a system for showing future projects without starting from scratch every time.
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