Customer stories / Aya Studio
Wellness & movement
Aya Studio launched with a brand identity that looked as calm, capable, and personal as the work itself.
Aya Studio
|
3 weeks with Creovus
3 weeks
From first workshop to launch-ready brand
14
Brand assets delivered for day-one consistency
92%
Of launch bookings from ideal local clients
Industry
Wellness & movement
Timeline
3 weeks
Team
Brand strategist + designer
Services
Brand Starter
The challenge
Aya Studio was opening with a thoughtful, one-to-one approach to movement coaching, but the brand looked pieced together. A placeholder logo, inconsistent colours, and borrowed templates made the studio feel less established than it was. Before promoting the launch, the founder needed a clear identity that could work across a door sign, social profile, booking page, and printed materials.
Why they chose our approach
The goal was not a decorative logo delivered in isolation. Aya needed a practical brand foundation it could use immediately, without needing a separate designer for every new touchpoint. Our Brand Starter package offered the right level of structure: clear visual decisions, simple guidance, and a social starter kit built around the studio’s real audience.
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What we did
We began with a focused brand workshop to define the studio’s promise, personality, and the feeling clients should have before they even walk in. From there, we refined the logo, chose a warm and grounded colour palette, created a typography system, and delivered a concise usage guide. We also designed profile imagery, highlight covers, and a flexible set of social templates so the launch could look consistent from the first announcement onward.
The results
Aya went from an unfinished visual identity to a launch-ready brand in three weeks. The handover included 14 practical assets and templates, while 92% of opening-month bookings came from the studio’s intended local audience: clients looking for a personal, non-intimidating movement practice.
Beyond the numbers
The founder could finally explain the brand with confidence because the words, visuals, and experience pointed in the same direction. Instead of second-guessing every post or flyer, the team had a simple system to return to as the studio grew.
Before working with Creovus, our branding felt pieced together and did not reflect the calm, personal experience we wanted to create. In three weeks, they gave us a complete visual foundation and practical assets we could use confidently from day one. Our launch finally felt cohesive, professional, and true to the clients we wanted to welcome.
— Aya Studio
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