Customer stories / Bramble & Bean Coffee Co.
Food & beverage
Bramble & Bean used short-form video to turn everyday coffee moments into its most effective local marketing.
Bramble & Bean Coffee Co.
|
6 weeks with Creovus
412K
Reel views across the campaign
38%
More weekday morning orders
7.2K
Local profile visits from video
Industry
Food & beverage
Timeline
6 weeks
Team
Videographer + editor + named content partner
Services
Video Production
The challenge
Bramble & Bean had a loyal neighbourhood following, but its online presence did not carry the energy of the shop. Static photos showed the menu; they did not show the early-morning rush, the care behind a pour-over, or the people who made the place feel familiar. The team had plenty happening every day, but no one had the time or confidence to turn it into video consistently.
Why they chose our approach
They wanted video that felt real, not overproduced or trend-chasing. Our crew could capture a month’s worth of natural, on-location material in a focused shoot, then turn it into polished short-form edits ready for the channels their customers already used. The client approved every final cut, so the content stayed true to the shop rather than chasing someone else’s idea of a coffee brand.
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What we did
We planned one half-day around the moments that gave the shop its character: the first espresso pull, pastry prep, regulars arriving, staff recommendations, and the changing light through the front window. From the footage, we produced a six-week Reel series with clear local hooks, on-screen captions, and cutdowns for Instagram and TikTok. We paired each video with practical publishing guidance so the team could keep the momentum going between shoots.
The results
The series reached 412,000 views in six weeks and generated 7,200 local profile visits. Weekday morning orders rose 38% over the prior six-week period, giving the business a measurable lift in the quieter part of its trading day.
Beyond the numbers
The strongest comments came from people recognising a barista, a corner table, or their usual order. The videos made Bramble & Bean more discoverable without making it feel less local. They gave the team a reusable library of footage and a repeatable way to show what the shop is really like.
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